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Caroline Matthews
Aug 9, 20221 min read
The Algorithm: Many Instagram users are up in arms with its cryptic farrago of ‘ranking factors’
Ahhh, the Alogorithm!! It’s got many an Instagram user up in arms, with its cryptic farrago of ‘ranking factors’ and metadata must-haves....
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Caroline Matthews
Aug 5, 20221 min read
How to show up on Instagram, without actually showing up!
It’s officially #bloggerday today, and a fitting time to address one of the biggest #bloggerlife conundrums, that I for one am partial...
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Caroline Matthews
Jul 30, 20222 min read
THERE. IS. NO. WAY!
In the last few weeks, I’ve come across a lot of posts lamenting how Instagram is strong arming its users away from the photo/caption...
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Caroline Matthews
Jul 25, 20221 min read
Yes, sometimes… things go wrong!!
Contrary to popular #instalife belief, there’s a lot going on behind the scenes of every photo and reel we view, that the final edit...
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Caroline Matthews
Jul 12, 20221 min read
I’m rather partial to a prop or two…or should I say, one prop in particular!
When it comes to creating lifestyle imagery, I’m rather partial to a prop or two…or should I say, one prop in particular. 🚙 It’s not the...
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Caroline Matthews
Jul 8, 20222 min read
A Word on the ‘WHY’!
There’s always a lot of talk, especially in the life-coaching corners of social media, about the benefits of finding your ‘why.’ This...
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Caroline Matthews
Jun 15, 20221 min read
Today, the first of my summer series of brand collaborations - created on location in Majorca!
Today, the first of my summer series of brand collaborations - created on location in Majorca - went live on Health Magazine’s web and...
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Caroline Matthews
Feb 2, 20222 min read
‘Your likes are too low!’… and other everyday banalities!
Like many navigating the social media marketing sphere, I’ve come to accept that ‘likes’ - they matter, but at the same time… they don’t!...
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