‘Our tact has always been informational, rather than personal’
- Caroline Matthews
- Jun 16, 2021
- 1 min read
When it comes to brand collaborations, we don’t necessarily abide by the unwritten ‘do as I do’ rule of caption creation.
Historically, our tact has always been informational, rather than personal, in a very deliberate move away from the ‘what I ate for breakfast’ social culture.
That said, it’s impossible for branded content to be entirely devoid of personal opinion (in our opinion!)
In fact, if there is one lesson we have learned over the years of crafting content for social media, it’s that a concept almost always begins with asking this most pivotal (and personal) of questions…
‘How would I use this product?’
The challenge from then, is to find an interplay between the answer, and the actual intended application of the product - something which is sometimes a direct overlap, and sometimes not!
True to form, our recent collaboration with Purition Ltd. came down to examining what need this product (plant nutrition shakes) could best fulfil, in the framework of post-lockdown life as we know it!
The answer… was breakfast!
It’s an angle that represented an intersect between brand…and blogazine, and while rooted in personal review, was hopefully refreshingly removed from the rhetoric.
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