The ‘gram is not enough! Why branded content shouldn’t begin and end with Instagram

When it comes to branded content, there’s a popular misconception that the distribution of commissioned words and pictures begins and ends with Instagram.

Instead, we’d be inclined the think the ‘gram is only half the picture, quite literally!

When your feature is detail-heavy, such is the case when a personal review needs incorporating into the advertorial, for example, then a blog offers a welcome freedom to elaborate.

This was the case on our recent project with DEVON DUVETS LIMITED, where the caption limit of Instagram scarcely did what we had to say any justice!

This is a flexibility that doesn’t exist with social-only platforms, but it’s one that we feel is invaluable when looking to level up your branded content offering.

Having evolved through the medias over the years (from print, to digital, to social), there’s never been an opportunity to neglect the web mode of content delivery. It’s a box that was ticked during the natural evolution of the brand, and we think (*hope) it’s what sets us apart from the ranks of Instagram ‘influencers.’

To read the full Devon Duvets feature click here, or check it out on Instagram

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