The heatwave might be stifling, but from a content perspective, it’s a breath of fresh air!
Feature writers will know the feeling, when a dry, sunny spell yields a flood of new topics and sub-topics to feast our writing skills on.
Such has been the case this week, when a collaboration with Root Co was made all the easier for having the ‘hydration’ and ‘keeping cool’ pushed up the relevance ranks!
The Mocktail angle was one we’ve worked on before with Juniperl, but in this case we were afforded the opportunity to niche down on an unconventional nuance - the virtues of a copper mug over a glass, specifically!
The copper mug is a signature of the Moscow Mule, and the facet to which much of the drink’s ‘coolness’ is owed!
With the physical context of soaring temperatures affording this trivia a new-found relevance, we had something just that little bit extra to peg the brand collaboration on, than the fact it’s a great product, with many real health benefits!
As a palpable move away from the languishing lockdown narrative, our weather-centric posts have been a welcome uplift to say the least.
Granted, we might well be struggling physically in the heat, but thanks to the context of the last year, this particular heatwave - just like the fiery Moscow Mule - is proving paradoxically quite refreshing.
Comments