When you think of a ‘duvet day’… a comfy spot in the middle of a field might not be the first thing that comes to mind!
Nonetheless, this was the angle of choice for Health Magazine’s latest lifestyle feature, where the focus was on sleep-optimisation for the staycation season.
This idea of using ‘glamping’ as a way of reframing #bedroomgoals for the summer ‘travel’ territory, is a testament - if nothing else - to the one-tap power of an occasional ‘plot twist.’
This is particularly the case when it comes to a well-peddled subject such as ‘sleep hacks,’ which by today’s #stayup standards, can sometimes feel a tad… tired!
The snoozing-under-the-stars stance, by contrast, is a Copywriter’s dream. One with about as much topical relevance, as it has all-important continuity with the nature-based roots of the Devon Duvet’s brand - something that a typical ‘bedroom’ studio might struggle to encapsulate.
The full post is now live here.
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