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Writer's pictureCaroline Matthews

‘This topic was a refreshing deviation from the usual, time-worn New Year’s Resolution narrative!’



Our first brand partnership of 2022, and one that - quite coincidentally - reflects one of my personal resolutions for the year ahead!


That is…


Waste less.

Organise more.


Sometimes, it’s the smallest changes that can make the biggest difference, and this is never truer than in the case of sustainability and nutrition.


It’s these two aspects of a ‘healthy lifestyle’, that Smartfreeze has come to the market with the intention of shaking up!


Smartfreeze ‘new age Tupperware’ helps streamline planning, storing and organising meals by bringing ‘freezer dinners’ into the app age…where the currency of the notification, is king!


As a solution to saving time, waste and money in equal measure, we were not only board with the Smartfreeze concept from a personal viewpoint, but also excited to introduce it to our readers, given the refreshing deviation it represented, from the usual, time-worn New Year’s Resolution narrative!



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