Like many small businesses, I took the decision to promptly pause the post-scheduler this time last week.
Rather than opt for complete radio silence, however, as seems to have been the response-of-choice for so many, I decided that the ‘paid partnerships’ and topical posts would simply be better swapped for a more ‘intuitive blogging’ model.
This approach, which niched down on the profundity of the Nation’s loss, specifically, has ultimately proved to be as much a source of personal catharsis, and it was a suitable substitute for my shelved content strategy.
Of course, all businesses would have had their own approach to content-adaptation during this time, and with such scope for individuality, it’s a topic that will inevitably always invite debate.
That said, this is my personal feeling…
That while ‘business as usual’ might currently be leaving a bitter aftertaste across the board, there is a tide of authenticity and unity which Content Creators and Influencers can take at its flood (by swapping sales for sentiment) to ensure short-term alignment between paying respects…and paying bills.
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