‘Today’s copy needs to be compelling enough to stop the scroll in its tracks!

It’s always one of our main goals when copywriting, to not necessarily ‘wax typical’

in our efforts to make information meaningful or relevant.

A preferred route, instead, is to go slightly rogue when it comes to angle, and craft a different path to delivering what is sometimes, already-familiar information.

By using originality to shepherd a topic away from the vortex of apathy, it’s possible to produce copy that hopefully is compelling enough to stop the scroll in its tracks!

Finding these new twists on familiar ideas does, admittedly, take some time and brainstorming, but it’s a process that today’s content creators can ill afford to neglect.

Our recent collaboration with Solbari was a testament to this approach, and cemented the importance of sometimes rejecting the obvious, especially in the social media sphere.

With the firehose of content on sun safety - like so many topics - being a concentrated solution of not-so-new (but nonetheless important) advice, it felt refreshing to create an informational piece that defied the pigeonhole, whilst still managing to align with the brand and it’s mission.

#blogging #contentwriting #copywriting